EPOCH REIGN

2018-2022

Founder & Designer, Epoch Reign

Epoch Reign started as an outlet for my own self-expression but quickly became something much bigger. The brand took shape during a time of heightened social and political unrest (2018-2022), when conversations around mental health, justice, and identity were louder than ever. What stood out to me then—and still does now—is that mental health isn’t just personal; it’s political. It’s woven into every system, every movement, every act of change. Epoch Reign reflects that truth, using streetwear as a medium to challenge narratives, spark conversation, and encourage people to own who they are.

From the beginning, I’ve handled everything—design, production, marketing, and research—building the brand from the ground up. The visuals are bold, the messaging unapologetic, and the purpose clear: to make mental health advocacy impossible to ignore. More than just clothing, Epoch Reign represents the tension between struggle and self-acceptance, between a world in crisis and the people fighting to change it.

This brand isn’t about selling a lifestyle—it’s about making an impact. Every design is rooted in personal experience, psychology, and the complexities of human emotion. Through digital campaigns, pop-ups, and collaborations with artists and advocates, Epoch Reign creates space for conversations that matter. I want people to feel something when they wear it—to see themselves in it, to feel understood, and to know they’re not alone. Six years in, the mission hasn’t changed: push boundaries, challenge norms, and make people think.